Saturday, April 24, 2010

Hublot F1 King Power


Hublot F1 King Power – Click above for high-res image gallery

Let's face it, watch fans: few of the supposedly automotive-inspired timepieces out on the market bear much automotive inspiration beyond a logo or maybe the odd design flourish. But this is something else.

Upon announcing its licensing agreement with Formula One Management last month, Swiss watchmaker Hublot revealed the monochromatic F1 King watch, which by and large followed the same rules as everyone else: slap a logo on there and call it a day. But that was just a stopgap measure until this piece came along.

Called the F1 King Power, this watch is crammed with racing-inspired design features, from the ceramic bezel made to look like an F1 brake disc to the chronograph push-buttons styled after an F1 steering wheel's to the rubber-coated Nomex wrist-strap. The case is made of satin-finish zirconium with PVD-coated titanium components, packing the HUB 4100 automatic chronograph movement with a tungsten-carbide rotor and a 42-hour power reserve. Now that's more like it.

The watch was unveiled this past weekend in Shanghai during the Chinese Grand Prix. You can view photos from the event in the gallery below and read the details in the press release after the jump.